Expedia, one of the world’s largest online travel companies based in Bellevue, has just come out with a study that analyzes how different countries prepare and spend for vacations. Working with Northstar, a global strategic insights consulting firm, Expedia surveyed 11,165 people in 24 countries across five continents – now that’s a lot of data!
There are a lot of interesting findings to parse through – which will help Expedia better understand its audiences and consider cultural factors when presenting travel deals. For example, spending expectations are highest among the Japanese who believe they will have to spend more than $2,770 per person – while the French believe they will only need to spend $1,360 per person. The study also found that location is the most important factor globally for booking hotels, and that 87% of global travelers actively look for deals while booking.