Phone users in Europe and Latin America will soon have the option to sing along to tunes from Rhapsody, a Seattle-based online music store that pioneered the streaming on-demand music industry back in 2001. Today, Rhapsody has over 2 million paid subscribers and has discovered a new innovative business model to help drum up more business.
Last month, the company partnered with Bellevue-based T-mobile to offer its service at a reduced monthly fee of $4.99 (normally $9.99). The deal, called Rhapsody unRadio, has been a success and has led Rhapsody to pursue partnerships with international mobile companies. Rhapsody announced today that it plans to partner with SFR, France’s second largest mobile carrier, to offer their subscribers its service called “Napster Decouverte” (Rhapsody acquired Napster in 2011) for 3.95 Euros. It also announced a partnership with Telefonica Movistar, which has mobile customers in Argentina, Chile, and Uruguay. “Our recently launched radio service underscores our commitment to giving mobile music fans even more ways to discover and download great music,” said Paul Springer, SVP Americas and Chief Product Officer of Rhapsody International.
Rhapsody is a spin off of Seattle’s RealNetworks, which itself was founded by an ex-Microsoft executive. Another example of how Microsoft is truly an anchor company for the ICT industry in our region!